Knorr Celebrates World Jollof Day 2026 Across Nigeria

On World Jollof Day 2026, Knorr celebrated the cultural significance of Jollof Rice by launching the #TurnUpForJollof campaign, which extended beyond traditional dining settings into the streets of Nigeria. The campaign involved distributing complimentary Knorr Jollof Food Boxes to selected drivers, passengers, and commuters at traffic stops in key locations across Lagos, including Surulere, Yaba, Ikeja, and Lekki, as well as in Kubwa, Abuja.

Glovo riders facilitated direct deliveries of these food boxes, enhancing the surprise element of the celebration. Notable creators and collaborators, including Chef Dee, Diary Of A Kitchen Lover, and Simi Drey, participated in the campaign, adding energy and engagement to the festivities.

Damilola Dania, Foods Demand Creation Lead at Unilever Nigeria Plc, stated that Jollof represents more than just a dish; it embodies culture, joy, and connections among people. The initiative aimed to create unexpected moments of joy amidst daily routines, reinforcing the communal spirit associated with Jollof Rice.