DJ Big N Raises Alarm Over Decline of Authentic Afrobeats Music

DJ Big N, a prominent Nigerian disc jockey, warns about the decline of authentic Afrobeats music over the past two decades due to artists and music executives prioritizing international approval over cultural authenticity. He emphasizes the importance of maintaining the genre's original sound to sustain its global prominence.

Notably, music journalist Joei Akan and Mavin Records are mentioned in the article supporting the need to preserve Afrobeats' core identity. DJ Big N urges Nigerian musicians to reassess their creative focus and business models to prevent further alienation of the local audience.

The call to revive Afrobeats' original energy and rhythm is growing among industry voices.