UNICEF Launches Campaign for 2026 World Breastfeeding Week

On Monday, during the flag-off of the 2026 World Breastfeeding Week in Bauchi State, UNICEF's Chief of Field Office, Dr. Nuzhat Rafique, announced a campaign aimed at improving breastfeeding practices. The campaign responds to alarming statistics showing that only 26 percent of mothers in Bauchi exclusively breastfeed their infants during the first six months, while 74 percent do not.

Although over 90 percent of mothers breastfeed, only 12 percent initiate breastfeeding within the first hour after birth. Dr. Rafique emphasized the importance of immediate breastfeeding, stating that colostrum serves as the baby's first vaccination.

She warned that inadequate breastfeeding practices contribute to a cycle of illness and malnutrition, increasing infant mortality risks. The campaign includes the "Zero Water" initiative, discouraging water for infants in their first six months.

Dr. Rafique praised the Bauchi State Government for approving six months of paid maternity leave and allocating ₦500 million for the Child Nutrition Fund, which she hopes will enhance nutrition support.