AFCON 2025 in Morocco Records Historic Revenue Increase

The CAF announced that AFCON 2025 in Morocco has achieved the highest revenues in history, with a 90% increase attributed to expanded sponsorships and media rights distribution, especially in new markets like Asia. The success is linked to increased commercial partnerships, media rights distribution, and the attraction of global brands.

The growth is a result of a deliberate data-driven strategy implemented since 2023, reflecting a booming commercial sector in African football.