AFCON Global Viewership Soars 61% Ahead of 2025 Tournament

The Confederation of African Football (CAF) has reported a 61% increase in global viewership for the Africa Cup of Nations (AFCON), based on preliminary research data released ahead of a full audience report scheduled for publication in the coming week. The tournament will be hosted in Morocco from December 21, 2025, to January 18, 2026.

This rise in viewership is attributed to extensive media coverage and security across major broadcast platforms, particularly in Europe, with significant contributions from the United Kingdom and France. CAF's commercial partnership with global sports marketing agency IMG has facilitated a 50% increase in international broadcast partners in Europe.

New media deals have expanded the tournament's reach to countries including Japan, China, South Korea, Mexico, Greece, and Colombia. Notably, Brazil attracted 24 million viewers, while Mexico approached two million.

The data also highlights the emergence of South America as a growing market for AFCON, with a 65% rise in media visibility for brand partners in Europe and South America.