Don Jazzy: Living Together Boosts Afrobeats Creativity

Don Jazzy, a prominent Nigerian music executive and producer, expressed that Afrobeats artists and producers produced superior music when they lived together and worked in a shared studio environment. In a recent episode of the Creators Podcast, he shared anecdotes involving D'Banj, particularly about the creation of the hit song "Olorun Maje." He recounted how D'Banj's manager, Sunday Are, complained about D'Banj's reluctance to attend a radio interview, which led to a humorous incident in the studio.

Don Jazzy noted that the spontaneous creation of lyrics and beats during these collaborative sessions resulted in impactful music. He contrasted this with contemporary music creation, indicating that while the environment has changed, the essence of collaboration remains crucial for creativity in the industry.