Amazon Launches 'Bazaar' App in Nigeria for Budget Shoppers

Amazon has introduced the 'Bazaar' app in Nigeria, providing affordable products under $10 for budget-conscious consumers in emerging markets. The app operates separately from the main Amazon platform and offers a wide range of products including fashion, home goods, electronics, and lifestyle accessories.

Amazon aims to replicate the success of its ultra-cheap platform, challenging competitors like Shein. 'Bazaar' is part of Amazon's strategy to expand access to global e-commerce for shoppers in developing economies.