Ayra Starr and Asake Relocate Abroad for Music Growth

Ayra Starr has relocated to New York, feeling a strong connection to the city and viewing it as part of her creative journey. In an interview with Hot 93.7 Hartford, she expressed that New York's large Nigerian and African population reminds her of Lagos, and she sees it as an opportunity to broaden her sound.

Similarly, Asake confirmed his move to Los Angeles in December 2025, motivated by career considerations. He noted that while his environment has changed, it has exposed him to new people and experiences, which are essential for his growth as an artist.

This trend of Nigerian musicians moving abroad, including notable figures like Wizkid, reflects a strategic career decision rather than a complete abandonment of their roots. These cities provide access to international collaborators, audiences, and professional networks, which are crucial for their careers.

However, this raises economic questions about the Nigerian music ecosystem that nurtured these artists.