Tacha Urges Big Brother Naija to Innovate and Re-strategize

Natacha Akide, known as Tacha, called for the organizers of Big Brother Naija to take a break and re-strategize in order to adapt to the changing entertainment landscape dominated by social media. Speaking on Arise 360, she emphasized the need for fresh ideas to keep the show relevant, noting that its earlier success occurred when social media was not as influential.

Tacha pointed out that social media now competes for viewers' attention, citing the ongoing public interest in the family dispute involving music duo P-Square as an example. She suggested that a break could help rebuild anticipation for the show’s return and encouraged the organizers to develop innovative concepts that would engage audiences more effectively.

Tacha, who gained fame during the 2019 edition of Big Brother Naija, also highlighted that the program needs to offer something different from previous editions to attract viewers, stating that Nigerians are hard to please.