Big Brother Naija Season 11 Launches with ₦160M Prize

Big Brother Naija Season 11 is set to premiere on July 26, 2023, with a record grand prize of ₦160 million, which includes ₦100 million in cash and a brand-new SUV. This season, themed “Everything is for the taking,” will be hosted by Ebuka Obi-Uchendu and will run for ten weeks.

Atinuke Babatunde, the executive head of Content and Channels, West Africa at MultiChoice, stated that the show continues to redefine entertainment in Africa through authentic storytelling and compelling personalities. The season will feature new twists and an engaging mix of housemates, although their identities remain undisclosed. betPawa has been announced as the headline sponsor, with Guinness returning as the gold sponsor and Minimie as an associate sponsor.

The previous season concluded on October 5, 2025, with Opeyemi Ayanwale, known as Imisi, winning the competition.