Express Influence Agency Revolutionizes Nigeria's Media Landscape

The Express Influence Agency, an offshoot of the Exp Agency Group, is spearheading a transformation in Nigeria's media landscape, as articulated by CEO David Boon. The agency emphasizes the necessity for brands to adapt to new media realities, particularly in light of a fundamental shift towards digital and social platforms for media spending.

This shift is designed to deliver stronger measurable returns on investment. The agency's dual focus includes educating brands and creators about the influencer market and raising standards within the existing market.

The agency has successfully executed 568 campaigns by June 2025, achieving a 96% success rate in outperforming benchmark goals. This performance is attributed to a data-driven approach that enhances efficiency across key metrics.

The agency aims to ensure that influencer marketing not only impacts brand visibility but also drives measurable business outcomes, reflecting a broader trend where companies like Unilever allocate significant portions of their media budgets to social influencer marketing.