Burna Boy's 'For Everybody' Campaign Wins 15 w3 Awards

The 'For Everybody' campaign, led by Grammy Award-winning Nigerian singer Burna Boy and directed by Dave Meyers, achieved significant recognition at the 2026 w3 Awards, winning 15 awards, including a Gold award in the Creator/Brand Collaboration category. The campaign features prominent Nigerian football stars Asisat Oshoala and Kenneth Omeruo, along with international athletes such as Nico Williams, Eduardo Camavinga, Michael Essien, Victor Wanyama, and Cheslin Kolbe.

Released in January, the campaign integrates music, sport, and African culture to celebrate the continent's talent. Produced by Sporty Studios, the campaign was a collaboration with RadicalMedia and involved an international production team.

Additionally, it garnered 14 Silver Awards across various categories, including Music Video and Brand Storytelling. Elias Gallego, Vice President of Media, Marketing and Business Development at Sporty Group, expressed pride in the campaign's reflection of the company's identity and its cultural impact.