Creative Industry Needs Patient Capital, Fresh Mindset, Experts Declare at QEDNG Summit

Stakeholders at the QEDNG Creative Powerhouse Summit emphasized the need for patient capital and a fresh mindset to enable the creative industry to thrive. The summit, organized by Mighty Media Plus Network Limited in Lagos, brought together various creative professionals and industry experts to discuss the financing catalysts needed for a thriving creative economy in Nigeria.

With the creative industry contributing approximately $7 billion to the GDP and being the second-highest employer in the country, there is a goal to raise its contribution to $100 billion by 2030. Speakers highlighted the importance of sustainable and accessible capital, smart financing, and a supportive policy environment to unlock the full potential of Nigeria's creative economy.

They also stressed the need for creatives to adopt sound financial management practices and embrace new technologies like Artificial Intelligence to drive innovation and growth in the industry.