Davido Becomes PUBG Mobile's Face for Africa Campaign

Davido has been named the official face of PUBG Mobile's FLASH campaign across Africa, marking a significant expansion of his brand into the gaming industry. He announced the collaboration on Instagram on November 12, 2026, sharing a promotional video where he invites fans to join him in the battle royale game.

The FLASH campaign, which officially launched on November 13, 2026, is designed to lower technical requirements for the game, making it more accessible to players in regions with less common high-end smartphones. Davido encourages fans to unlock his exclusive "King Set" in-game, linking his personal brand to the game's new content.

The campaign aims to drive awareness and downloads among Africa's youthful gaming audience, with the announcement generating strong online enthusiasm, showcasing Davido's role in promoting Nigerian culture on global platforms.