Dettol Nigeria Launches Consumer Challenge for Hygiene

Dettol Nigeria has unveiled a Nationwide Consumer Challenge running from July 13 to August 15, inviting Nigerians to create and share a 60-second video on Instagram that features a bar of Dettol Original Soap and tells their personal Dettol story. The competition will reward 25 participants with various prizes.

This initiative aims to highlight the connections generations of Nigerians have with the Dettol brand while fostering discussions about hygiene, protection, and family wellbeing. The challenge is part of the broader Dettol “12 Hour Protective Shield” campaign, which emphasizes the protective qualities of Dettol Original Antibacterial Bar Soap.

The campaign coincides with Nigeria's rainy season, which has led to flooding and increased health risks from waterborne diseases. Dettol has a long history of promoting hygiene education and is encouraging healthier habits through this consumer challenge.