Develop Domestic Tourism, Akwaaba Founder, Uko Charges African Countries

Ikechi Uko, the founder of the Akwaaba African Travel Market, has urged African countries to prioritize the development of domestic tourism. With over a billion people spread across 54 countries in Africa, the continent receives less than 100 million tourists annually.

Uko, a tourism expert, emphasized that countries should aim to generate 10-20% of their population as domestic tourists and increase the share of tourists within Africa, which currently stands at 5%. He highlighted success stories like Kenya's "Tembea Kenya" and South Africa's "Shot Left" campaigns as examples of sustainable domestic tourism initiatives.

The upcoming African Tourism Conference at the 21st Akwaaba African Travel Market will provide a platform for stakeholders to discuss and find solutions to boost domestic tourism in Africa. Panelists at the conference will include industry experts from various African countries.