Experts Advocate Fusion of Technology and Creativity in Advertising Industry
The 2025 Lagos Advertising Idea Festival focused on integrating technology into storytelling and creativity within the advertising industry. Key figures like Lanre Adisa and Jai Chukwuemeka stressed the importance of craftsmanship, hard work, and dedication in producing quality creative outputs.
Steve Babaeko highlighted the need for creatives to exceed expectations and deliver crafted work under immense pressure, especially for clients.
Plus234Feed summary based on reporting from This Day. Read the original report below.
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