Experts Urge Nigerian Firms to Combat AI Misinformation

Communication experts have advised Nigerian organizations to prepare for deepfakes and AI-driven misinformation by updating their crisis plans and establishing rules for AI use. This guidance was shared during a webinar titled "Safeguarding Brand Reputation in Nigeria’s AI Era," organized by MSc Media and Communication students from the School of Media and Communication, Pan-Atlantic University, on 25 September 2026, with 107 participants.

Keynote speaker Adenike Aloba, a Scaling Data and Tech Innovation Specialist, emphasized the importance of communicators being involved in AI deployment. The panel included notable figures such as Calixthus Okoruwa, CEO of Xlr8 Limited, and Samuel Adeyemi, General Secretary of the Nigerian Institute of Public Relations.

They discussed the necessity of incorporating deepfake scenarios into crisis plans and recommended regular rehearsals. The panel also conducted a live crisis simulation involving a fictional deepfake video.

They advised organizations to assess the reach of misinformation and respond thoughtfully, maintaining stakeholder trust over time.