Nigeria Showcases Culture and Tourism at WTM London 2026

Nigeria participated in the World Travel Market (WTM) London 2026 from 3 to 5 November, led by the Nigerian Tourism Development Authority (NTDA) under Director General Dr Olayiwola Awakan. The Nigeria Pavilion became a vibrant hub for cultural celebration and tourism opportunities, attracting international visitors, tourism professionals, and Nigerians in the UK.

NTT Global Destinations served as the Strategic and Pavilion Implementation Partner, coordinating the exhibition's planning and stakeholder engagement. The opening day featured traditional talking drums and cultural performances, emphasizing Nigeria's creative identity and its connection to Nollywood and Afrobeats.

A notable moment occurred when Dr Olayiwola Awakan participated in a cultural performance, embodying the spirit of tourism diplomacy. The second day focused on industry engagement, including a traditional palm wine experience and networking between Nigerian tourism stakeholders and international visitors, with significant participation from the National Association of Nigeria Travel Agencies (NANTA).