Iyabo Ojo Criticizes Kunle Afolayan's Movie Promotion Style in Nollywood Debate

Nigerian actress and filmmaker Iyabo Ojo recently took a subtle jab at Kunle Afolayan's movie promotion methods, questioning the effectiveness of dance skits and viral challenges in selling films in Nigeria. Afolayan had criticized the trend of using such promotional tactics, emphasizing the importance of quality filmmaking.

Ojo responded by sharing a video of herself dancing to promote a film, indirectly defending the use of these strategies. The exchange highlighted differing views on promotional techniques within the industry, with Ojo advocating for creative freedom and diversity in marketing approaches.

The incident also led to discussions on jealousy and competition in Nollywood, with Ojo urging colleagues to focus on their craft and support each other's success. The debate intensified as netizens weighed in on the matter, showcasing the industry's dynamic landscape and evolving promotional strategies.