Golden Terra Encourages Love and Generosity This Ramadan

Golden Terra, a brand under TGI Group, celebrates Ramadan by inspiring Nigerians to "pour pure love" into every meal shared during the holy month. The campaign encourages families to reflect on the significance of generosity, emphasizing the importance of sharing meals and supporting the less fortunate through acts of sadaqah and zakat al fitr.

Deepanjan Roi, the Executive Director of TGI Group, articulates the brand's commitment to contributing meaningfully to communities beyond just providing products. Probal Bhattacharya, the Chief Marketing Officer of TGI Group, reinforces the message of love and care in daily cooking, urging consumers to choose healthier cooking oils that support heart health.

The campaign aims to foster unity and connection among families and neighbors, transforming simple meals into powerful symbols of togetherness during iftar gatherings.