Guinness Nigeria Launches N400m Consumer Promo Campaign

Guinness Nigeria has unveiled a nationwide consumer promotion with a total cash prize of N400 million. This promotion includes daily cash prizes of N1 million and a grand prize of a brand new Toyota Land Cruiser Prado.

The initiative, tagged the National Consumer Promotion (NCP), is designed to reward loyal consumers and create opportunities for Nigerians to benefit from the brand. To participate, consumers must purchase specially marked bottles of Guinness Foreign Extra Stout or Guinness Smooth and check the unique code beneath the crown cork.

They can then enter the code on the designated promotional website for a chance to win. Ramanathan Solayappan, the Market Innovation Director at Guinness Nigeria, stated that this initiative reflects the company's enduring relationship with Nigerian consumers and its commitment to creating memorable experiences beyond just the product.

The promotion aims to celebrate everyday moments and reward loyalty over the course of seven decades.