NECLive 2025: African Entertainment Leaders Discuss Creative Power in Lagos

NECLive 2025, a significant entertainment conference in Lagos, marked its 13-year history by exploring the transformative power of Africa's creative industry. Key executives and media personalities like Hauwa Lawal, Mai Atafo, and Gbemi Olateru-Olagbegi were in attendance.

Discussions emphasized the importance of investing in young creators and innovators to address challenges in Nigeria's creative economy, which is valued at $4.2 billion annually. The event highlighted the need to bridge infrastructure gaps and enhance intellectual property protection to fully harness Africa's creative potential.