Heineken Launches Multi-City UCL Campaign in Nigeria
• This Day • Business
Heineken is expanding its UEFA Champions League experience across Nigeria with a multi-city activation campaign titled "Fans Have More Friends." This initiative follows the success of a previous event in Lagos during the Round of 16. The campaign will kick off in Port Harcourt, where the first leg of the quarter-finals will be viewed on April 7-8, 2023. Subsequent events will take place in Aba and Owerri for the second leg on April 14-15, and in Abuja and Lagos for the semi-finals on April 28-29 and May 5-6, respectively. The campaign will culminate in a major viewing event for the Champions League final on May 30, 2023. Fans can expect premium match viewing setups with large screens, live music, and opportunities to win Heineken merchandise. Maria Shadeko, Portfolio Manager at Nigerian Breweries Plc, emphasized the importance of sharing the football experience among Nigerian fans and creating opportunities for communal celebration.
Topics: Business, Sports