Gift Card Trading in Nigeria: A Growing Side Hustle

Gift card trading is becoming a significant side hustle in Nigeria, with the market valued at about $2.56 billion in 2026 and projected to grow to approximately $3.88 billion by 2030. This trading involves buying, selling, or exchanging gift cards for cash or other values.

For instance, if an individual receives a $100 gift card for a store they do not use, they can sell it on a trading platform for its worth in Naira. Traders can also purchase gift cards at a discount and resell them at a higher price, profiting from the price difference.

Additionally, some platforms, such as Swagbucks and InboxDollars, reward users with gift cards for completing online tasks like surveys and shopping. This method allows individuals to start trading without initial investment, as they can sell gift cards received from friends, family, or employers.