Stronger Partnerships Needed for Nigeria's Creative Industry

Olumide Iyanda, the Chief Executive Officer of QEDNG, emphasized the need for stronger institutional partnerships across industry, policy, finance, and technology to unlock Nigeria's creative sector's economic potential. Speaking at the second edition of the QEDNG Creative Powerhouse Summit on Tuesday in Lagos, Iyanda highlighted the importance of focusing on actionable commercial opportunities rather than systemic bottlenecks.

The summit, themed “Creativity, Culture and Nigeria’s Next Chapter,” included participants from various sectors such as film, music, advertising, and technology. Sir Demola Aladekomo, Executive Chairman of SmartCity Resorts Plc, served as chairman, while Ife Adebayo from the Bank of Industry delivered the keynote address.

The event aimed to broaden discussions around investment, innovation, and collaboration in the creative economy, which is crucial for job creation and international visibility for Nigeria. The inaugural summit in 2025 focused on financing challenges faced by creative businesses, while the latest edition shifted towards exploring broader economic opportunities.