Uyo Fashion Week 2026 Focuses on Brand Relevance

The fifth edition of Uyo Fashion Week took place from May 13 to 17, 2026, at the Tropicana Event Centre in Uyo. The event brought together key players from the fashion and creative industries, alongside Nollywood personalities such as Ini Edo, Maurice Sam, Nse Ikpe-Etim, Denrel Edun, and Nanci Isim.

Discussions centered on the importance of brand relevance in an increasingly competitive market, with a focus on long-term growth strategies. Aniekan Essienett, Group Manager of Market Communication at Ibom Air, addressed the challenges brands face today, emphasizing that brand positioning must extend beyond visibility to build lasting relevance.

She noted that consumer behavior is shifting towards businesses that consistently deliver and build customer trust. Essienett highlighted that brand positioning is no longer solely defined by visual identity but also by customer experience and emotional connections, referencing Ibom Air's market positioning around reliability and transparency over the past seven years.