Nigerian Shoppers Switch Brands Due to Inflation, NielsenIQ Report Reveals

Inflation in Nigeria has led to 60% of shoppers switching brands in 2025, as rising prices shrink disposable incomes. NielsenIQ's report highlights the significant impact of inflation on consumer behavior, with affordability and value becoming key factors in purchasing decisions.

Trust, product quality, and consistent customer service are crucial for Nigerian shoppers, influencing their brand loyalty. The study also reveals a growing interest in locally sourced products and sustainable brands among Nigerian consumers.