Kcee Critiques Influencer Culture's Impact on Music

Kcee, whose real name is Kingslei Okonkwo, shared his views on the detrimental effects of influencer culture on the music industry during a recent episode of the Afrobeat Intelligence podcast hosted by Joei Akan. He argued that the rise of social media influencers has adversely affected the organic nature of music streaming charts, leading to a situation where everyone is focused on building an audience rather than creating authentic music.

Kcee noted that the disadvantages of influencer culture outweigh its benefits. This sentiment echoes that of rapper Erigga, who previously claimed in an interview last year that the rise of technology and influencers in the Nigerian entertainment industry has significantly harmed the quality of music, suggesting a decline in traditional talent grooming practices.