Midea Unveils Innovations at 2026 Dealers Conference in Lagos

Midea held its 2026 Dealers Conference at the Ikeja Marriott Hotel in Lagos, uniting dealers, distribution partners, installers, and trade stakeholders to discuss the company's business direction and product innovations. The conference, themed “Innovation | Collaboration | Growth,” emphasized four key pillars: residential air conditioning innovations, dealer experience through Midea Club and Pro Shop, the launch of SpaceMaster, and promotional programs.

A significant focus was on Midea’s residential air conditioning (RAC) portfolio, highlighting features like energy efficiency and smart connectivity, particularly through the UNICOOL inverter systems. Midea has been recognized as the World’s No. 1 Air Conditioner Company for 2024 and 2025.

The conference also introduced Midea Club, a digital loyalty platform, and new promotional initiatives like Win 9ja Win and the Container promotion to stimulate market activity. An awards ceremony recognized top-performing dealers and teams, reinforcing Midea's commitment to enhancing dealer experience and supporting business growth in Nigeria.