Journey from Etisalat, 9mobile to T2
2 was unveiled last week, marking a new chapter in the telecom company's journey from Etisalat to 9mobile. The rebranding event at Eko Hotel in Lagos introduced a new orange logo and brand identity, symbolizing the company's transition to T2, which stands for Tech Meets Tenacity.
Since its entry into the Nigerian market in 2008 as Etisalat, the company has faced challenges, including financial troubles that led to its rebranding as 9mobile in 2017. With fresh investment and a new management team, CEO Obafemi Banigbe outlined a four-phased recovery plan to stabilize, modernize, transform, and grow the business.
The rebranding aims to reposition 9mobile, regain lost market share, and provide quality service to its subscribers. Minister of Communications, Bosun Tijani, and T2 Chairman, Thomas Ethu, praised the rebranding efforts and encouraged the company to continue innov.
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