Jumia Group Reports Revenue Growth to $188.9M in 2025, Plans for Operational Scaling in 2026

Jumia Group announced a rise in revenue to $188.9 million in 2025, marking a 13% increase from $167.5 million in 2024. The company disclosed its full-year 2025 results, showing a significant growth in gross merchandise value (GMV) to $818.6 million, up from $720.6 million the previous year. Despite ongoing losses, Jumia recorded improvements in key profit metrics, including a sharp reduction in losses attributed to lower financial costs and improved operational performance. The company's net cash flow from operating activities improved to $47.9 million compared to $57.2 million in the previous year, reflecting tighter cost control and better working capital management.

During the fourth quarter of 2025, Jumia demonstrated strong operational momentum, with Nigeria standing out as the group's strongest market. Orders in Nigeria rose by 33%, and GMV increased by 50% year-on-year, underscoring the market's significance for Jumia's growth strategy. CEO Francis Dufai emphasized the company's clear momentum in 2025, citing strong GMV and revenue growth, improved customer engagement, and progress towards profitability. Looking ahead to 2026, Jumia plans to focus on scaling operations across existing markets and enhancing operational efficiency to accelerate growth.