Nigerian Gift Card Trading Surges, Transforming Digital Economy
The surge in gift card trading in Nigeria is reshaping the country's digital economy, with many Nigerians using gift cards for online shopping and gaming. Despite the market's growth potential, a significant portion of the population remains unaware of gift card usage.
Market research estimates project the Nigerian gift card industry to reach billions by 2029, reflecting a cultural shift towards cashless transactions. Gift cards, both physical and digital, are becoming a popular financial instrument, yet 60% of Nigerians have never heard of them.
This disconnect highlights the market's untapped growth opportunities and the need for increased awareness and education on gift card usage in Nigeria.
Plus234Feed summary based on reporting from This Day. Read the original report below.
Read full article
Continue on This Day
Get the week in one email
Top stories, NPFL results, the naira — every Friday morning. Free, one email a week.
Related Stories
Top 4 Gift Card Trading Sites in Nigeria for Quick Cash Conversion
Nigeria's Digital Economy Threatened by Rising Cybercrime - Billions Lost to Fraud!
Nigeria Leads Africa in Digital Asset Adoption, Bitcoin Usage Surges
ATM Card Theft, Mobile App Hacks, Others Surge as 152,000 Nigerian Bank Accounts Are Compromised
Nigerian Fintechs Transform Financial Services with Record Electronic Payments
Nigerian Exchange Transactions Soar by 99% to N6.92trn; CBN MPC Faces Decisions
Get Plus234Feed on messaging apps
Same headlines, delivered where you already scroll.
