Malta Guinness Partners with Iri Ji Festival in Lagos to Celebrate Culture

Malta Guinness has teamed up with the Iri Ji Festival in Lagos to participate in cultural celebrations and foster community connections. The festival, scheduled for Sunday, September 28th at the FHA Ground in Festac, will bring families and individuals together for a vibrant mix of traditional entertainment and cultural pride.

The Iri Ji Festival, rooted in Igbo traditions, marks the new yam harvest and symbolizes unity and cultural heritage across Nigeria. Malta Guinness aims to infuse the festival with a sense of celebration and vitality, offering attendees a memorable brand experience.

Jerri Nwankwo, the brand manager of Malta Guinness, expressed excitement about the partnership, highlighting the opportunity to connect with consumers on a cultural level. Justu Adejumoh, a telecom editor at Independent Newspaper Nigeria, covered the announcement, emphasizing the significance of the partnership in promoting cultural values and engagement within the Nigerian community.