Martell Sponsors Afrobeats Intelligence Season 5 Launch

Martell is sponsoring the fifth season of the Afrobeats Intelligence podcast, which is set to launch on February 27th. The podcast host has spent five seasons demonstrating a deep understanding of the conversations surrounding African culture and music.

This season's guest lineup, which includes Joei Akan, promises to explore topics more deeply than previous seasons. The partnership with Martell signifies a commitment to the Nigerian music space, highlighting the brand's genuine investment rather than a superficial presence.

The Afrobeats Intelligence podcast has achieved over a million downloads throughout its run, and this season continues the tradition of featuring a wide range of genres. The collaboration aims to position Martell alongside a show that has built a credible and loyal audience in African music media.

New episodes will be released weekly on OkayAfrica's YouTube channel and major podcast platforms, with Martell's sponsorship reflecting a strategic approach to engaging with the audience.