Martell Unveils New Cultural Ambassadors for the Next Era of Afrobeats

Martell, the oldest great cognac house, has announced three new Cultural Ambassadors to lead the next era of Afrobeats cultural engagement. Adesope Olajide, Shoopsydoo, Sheniece Charway, and Abdul Abdullah have been appointed as the new ambassadors.

These individuals are recognized cultural leaders who have played instrumental roles in shaping Afrobeats and amplifying emerging voices in the genre. The announcement was made during the successful launch of Martell Afrobeats Live experience in Paris, which brought together artists, cultural leaders, and global star Davido.

The partnership with Davido underscores Martell's commitment to Afrobeats and its global influence. The Cultural Ambassadors will help shape Martell's future initiatives in key regions like Lagos, London, Accra, and Atlanta, offering insight and creative direction rooted in their lived experiences.

Martell's cultural journey continues to evolve through meaningful collaborations and storytelling that celebrate Afrobeats' global influence.