Milo Launches 30-Day Ramadan Gift Campaign in Nigeria

Milo has initiated a 30-day Ramadan gift campaign, distributing 30,000 valuable items across Northern Nigeria. The campaign includes the donation of 1 million sample cups, 1,000 Milo cartons, essential Iftar items, prayer mats, prayer kettles, and plastic buckets.

Distribution will be coordinated by 100 religious community leaders overseeing mosques, ensuring that support reaches families, with an average of 300 worshippers per mosque. The campaign aims to amplify the spirit of generosity during Ramadan, with support from brand ambassadors including Ahm Musa, Mansurah Isah, and Sulaimon Bosho.

Gilbert Tweneboah Koduah, the Category Manager for Beverages, described the initiative as a reflection of the brand's commitment to its consumers and a way to provide essential items for Iftar. Sheikh Ibrahim Shehi, Chairman of the Kano State Hisbah Board, commended Milo for its efforts, emphasizing the importance of the brand's support during Ramadan.