Felix Imoh Advocates African Media Ownership for Music Promotion at AMBS 2026

Felix Imoh, a public relations manager at Legit.ng, highlighted the importance of African media ownership in shaping the narrative of African music during a panel session at the AMBS 2026 summit in Lagos. He emphasized the significance of consistent storytelling to promote African music globally, using examples of artists like Rema, Ayra Starr, and CKay.

Imoh discussed the role of media organizations in interpreting and exporting data to support African music's growth and influence in Western markets. The session underscored the necessity for deeper collaboration among media and music stakeholders.