Nigerians Face Long Work Hours to Afford iPhone 18 Pro Max

The new iPhone 18 Pro Max, priced at ₦2.459 million for the 256GB model at iStore Nigeria, requires approximately 35 months of salary for Nigerians earning the national minimum wage of ₦70,000. This calculation assumes all income is directed towards the purchase, excluding living expenses such as food, rent, and transport.

The device features advanced technology, including a 48-megapixel camera and up to 45 hours of video playback. For those earning ₦150,000 monthly, the phone would cost about 16.4 months of salary, while those earning ₦300,000 would need 8.2 months, and ₦500,000 earners would require about 4.9 months.

If a minimum-wage worker saves 20% of their income, it would take nearly 15 years to afford the phone. This situation underscores the significant gap between premium pricing and the purchasing power of the average Nigerian consumer.