NBC Encourages Nigerian Creators to Embrace Digital Switch

The National Broadcasting Commission (NBC) has called on content creators in Nigeria to actively participate in the Digital Switch Over (DSO) to enhance the country's creative economy. During a special induction ceremony for the Electronic Media Content Owners Association of Nigeria (EMCOAN) in Lagos, NBC's Ebuebu highlighted that the success of the DSO relies heavily on the involvement of content creators.

He urged content owners to collaborate with the commission to ensure a diverse and sustainable digital future for Nigeria. The upcoming FreeTV direct-to-home platform aims to expand nationwide reach and provide creators with enhanced audience analytics and brand partnership opportunities.

The DSO marks Nigeria's transition from analogue to digital broadcasting, driven by the NBC and supported by government initiatives, with a scheduled rollout set for April 2026. EMCOAN's grand patron, Wale Adenuga, and other industry figures were present, reaffirming their commitment to promoting local content on a global scale.