Nestlé Nigeria Celebrates Maggi's 60th Anniversary with Prizes

Nestlé Nigeria Plc marked the 60th anniversary of its Maggi seasoning brand with the launch of the Maggi @ 60 Text and Win campaign. This celebration emphasizes the brand's deep-rooted presence in Nigeria's food culture and family traditions.

Consumers have the chance to win twelve brand-new sport utility vehicles, sixty cash prizes of one million naira each, and thousands of other rewards such as household appliances and airtime. Wassim Elhusseini, Managing Director and CEO of Nestlé Nigeria Plc, stated that the milestone reflects the trust Nigerians have placed in the brand over the years.

Funmi Osineye, Nestlé Nigeria’s Category Business Manager for Culinary, explained that the campaign aims to celebrate the contributions of those who have supported the brand's success. Additionally, the company will recognize 15 leading distributors with an all-expenses-paid trip to Cairo, Egypt, as part of the anniversary celebrations, which will also include a commemorative documentary.