Nigerian Breweries Launches 80th Anniversary Campaign

Nigerian Breweries Plc has initiated activities to celebrate its 80th anniversary with a campaign titled “Together, Every Moment.” The campaign invites Nigerians, both at home and abroad, to submit photographs, videos, and personal accounts that reflect the company's impact over the past eight decades. This initiative, known as the National Story Collection, aims to gather memories from various stakeholders, including farmers, distributors, retailers, suppliers, employees, and host communities.

Managing director/CEO Thibaut Boidin stated that the campaign is designed to document the company's history from the perspective of those who have interacted with it. Eighty submissions will be chosen, with each winner receiving N1 million and additional prizes.

The selected stories will be featured in various formats, including films and social media campaigns. Participation is free, with submissions accepted via the anniversary website or social media using the hashtag #NB@80.

Other planned activities include consumer engagement and commemorative events.