Wetinuneed's Buchi Madiebo Urges Businesses to Enhance Online Visibility

Buchi Madiebo, founder of Wetinuneed, spoke at a business forum in Lagos, stressing that Nigerian businesses must prioritize online discoverability to effectively reach potential customers. He pointed out that relying solely on social media and websites is inadequate.

With approximately 109 million internet users in Nigeria by the end of 2025, businesses need to understand how consumers search for products and services online. Madiebo highlighted that many consumers search directly for specific offerings rather than relying on advertisements or social media posts.

He urged businesses to make relevant information about their products and services easily accessible on platforms where potential customers are likely to search. This issue impacts various sectors, including property, employment, hospitality, and professional services.

Madiebo concluded that as internet usage continues to influence consumer behavior, online visibility and discoverability are crucial for businesses aiming to thrive in Nigeria's expanding digital marketplace.