NIPR Supports Tinubu's Legitimate US Lobbying Plan Amid Criticism

The Nigerian Institute of Public Relations (NIPR) endorses Bola Tinubu's US lobbying initiative, emphasizing its legitimacy as a public relations tactic to enhance Nigeria's global image. Dr. Ik Neliaku, NIPR President, defended the move during a presentation at the National Assembly, highlighting the benefits of engaging in lobbying services in the US.

The $9 million contract for lobbying activities by Tinubu's administration faced criticism, but Neliaku argued that lobbying is a recognized component of public relations practice and not illegal. The aim is to improve Nigeria's international perception and counter negative narratives through strategic engagement with global stakeholders.