Femi Adebayo Launches Euphoria 360 Hub to Boost Nollywood

Femi Adebayo, a lawyer-turned-actor, producer, and filmmaker, unveiled the Euphoria 360 Hub in Oregun, Ikeja, Lagos, in a ceremony attended by entertainment practitioners and public officials. The multi-billion-naira project aims to provide a comprehensive base for filmmaking, music, digital content, training, and other creative services.

Lagos deputy governor, Kadri Obafemi Hamzat, commissioned the facility, describing it as a “major addition to the entertainment industry.” The hub includes film studios, sound-mixing and colour-grading suites, visual-effects and motion-graphics services, equipment rentals, photography facilities, podcast rooms, dressing rooms, cinema spaces, and the Euphoria 360 Film Academy. Adebayo pledged to train 250 young people in Lagos free of charge during the first phase through masterclasses and internships.

This investment addresses Nollywood’s persistent weaknesses, particularly the shortage of purpose-built sets and sound stages. Other filmmakers, including Kunle Afolayan and Ibrahim Chatta, have also invested in similar facilities, aiming to retain production spending locally and create spaces for audiences to experience the stories they watch.