Jide Kosoko Critiques Funke Akindele's Dance Promotion Strategy

Veteran actor Jide Kosoko shared his thoughts on Funke Akindele's dance strategy during an appearance on a TVC breakfast show on Friday. Kosoko expressed that this promotional approach is not the best and does not yield tangible results for movie promotion.

He emphasized that while Akindele's method may be popular, it does not align with the goals of achieving a viable return on promotional efforts within Nigeria's entertainment industry. Kosoko pointed out that the local context of Nigeria's entertainment landscape differs significantly from global norms, suggesting that promotional strategies should be tailored to fit the unique characteristics of the Nigerian market.