NPFL in Talks with NTA After StarTimes Broadcast Deal Ends

The NPFL is in talks with NTA after StarTimes terminated its broadcast deal, which was expected to last until 2028 but ended prematurely due to poor returns on investment and low subscription figures. NTA confirmed that NPFL chairman Gbenga Elegbeleye met with the NTA management team in Abuja to discuss a potential partnership.

The move aligns with President Bola Tinubu's economic vision. StarTimes' withdrawal was influenced by dissatisfaction with patronage and rising production costs.

NPFL is exploring alternative broadcast partners, with AfroSports among the organizations considered. The league plans to announce a new broadcast partner once negotiations are finalized.