Actor Gideon Okeke Raises Concerns Over Lack of Support for Nollywood Compared to Music Industry in Nigeria

Actor Gideon Okeke raises concerns about the disparity in support and recognition between Nigerian musicians and Nollywood in a video shared on Instagram on January 25, 2026. Okeke points out that while Afrobeat musicians are celebrated and promoted both locally and internationally, Nollywood actors and filmmakers do not receive the same level of recognition and support from their peers and the entertainment industry.

He recommends that the film industry be hyped and promoted more to gain wider appreciation and endorsement, drawing a comparison to the global recognition enjoyed by Nigerian music stars. Okeke emphasizes the need for Nollywood to increase its visibility beyond Africa and suggests adopting a similar approach to the music industry to benefit from stronger public endorsement.

He highlights the rapid growth of Nollywood over the past few decades, producing thousands of films annually and gaining recognition for its storytelling and cultural impact.