PalmPay Launches "Purple December 2025" Festive Rewards Campaign

PalmPay has introduced "Purple December 2025," a month-long digital activation aimed at engaging users through weekly tasks on social media to win prizes like smartphones, earbuds, and data vouchers. The initiative focuses on rewarding and appreciating the PalmPay community, with a special emphasis on user stories that defined 2025.

Olorunfemi Hanson, Head of Marketing and Communications at PalmPay, highlighted the importance of online engagement and user experiences. The campaign will culminate in a Christmas-themed challenge for users to create short videos.

Participants can engage across various social media platforms to join the festivities.