Nathaniel Bassey Explains Why He Refused to Monetize Hallelujah Challenge on YouTube
Nigerian gospel singer Nathaniel Bassey faced criticism for not monetizing the popular Hallelujah Challenge on YouTube, a month-long worship session that began in 2017. Bassey revealed during a live session that he chose not to monetize the platform due to divine instructions and obedience to God's lead.
Some individuals created fake accounts to rebroadcast the sessions for monetary gain, sparking debates among fans about the financial potential of the worship program. Despite the estimated $1 billion ad revenue generated, Bassey maintained his stance on keeping the Hallelujah Challenge non-monetized.
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